Technology-focused SEO

It can be challenging to find a technically proficient SEO company in Australia due to several factors. Firstly, from a market perception standpoint, SEO is often considered a part of marketing, which leads to low customer acquisition costs for SEO services offered by advertising or marketing companies. Secondly, for individuals with technical skills, there are other parallel businesses in the IT sector that offer higher financial returns, while SEO requires extensive expertise and resources such as data, link building, and algorithm prediction, resulting in a highly competitive environment where the strong get stronger. It takes years of experience and dedication for a company to build a strong SEO resource pool, as evidenced by W1’s success serving several large companies.

Furthermore, due to the limited knowledge of SEO among most customers, it can be challenging to assess the true technical capabilities and execution methods of an SEO company in Australia or elsewhere. Despite investing a significant amount of money in SEO, there is often uncertainty about the effectiveness of the investment. Additionally, due to relinquishing excessive management control, unscrupulous companies may engage in nefarious practices, leaving customers vulnerable to exploitation. Consequently, it is essential to exercise caution when selecting an SEO company to avoid being exploited by unscrupulous firms.